ASHCUI WORK ABOUT

Sheep

Path 5
2019
App Design
FullBleedLifestyle_1
ROLE AnelevatedwebpresencefortheleaderinlifescienceR&D

UI/UX Design

Design Direction

Brand Identity
Content Strategy

Vertical farming is a new agrotecnique, it uses artificial light, environment control and other indoor farming techniques to produce plants in vertical layers. It’s not only about how much production can possibly cram into a space, but also helping the users to rethink the better access to healthy food.

Based on the features of vertical farming and the freshness problem of greens, l combined this technology and mobile device to build a platform which can provide freshest greens to people by letting them be “real” farmers.

This project aims to create a new lifestyle and build an efficient user experience about planting and harvesting.

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Path 5 Humanizinggreentechnology

When developing the new visual language, it was key for each element to capture the mission — to create a brighter future by making clean energy products universally available and affordable. To embody this, l designed a simple, warm, and inviting aesthetic, characterized by delightful imagery and approachable typography.

Path 5 Copy Astreamlineduserexperience

One of the key objectives for this app was to educate potential customers with clear and concise messaging. Starting with the homepage landing experience, l developed an effective content strategy and streamlined user experience.

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Path 5 Copy 2 Designiterations wix! [Recovered]-05 Path 5 Copy 2 Informationarchitecture&low-fiwireframe
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Path 5 Copy 3 Designassets&Gridsystem
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Path 5 Copy 2 User-centereddesignresearch
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