Plex
2021
Website Design
UI/UX Design
Design Direction
Icongraphy
Animation
Plex Systems, a powerhouse global platform with a mission to grow manufacturing through technology,
looking for a sharp redesign of their existing corporate site. By moving away from a traditional corporate
feel,
Team created a sophisticated experience that captivates visitors from the get-go and makes it
easy for them to find relevant information. Team achieved this by blending powerful visuals, stand-out
formatting, and a transformational navigation system to help focus the customer journey while elevating
the Plex brand.
Our designers explored various options to create a layout that would best reflect Plex’s spirit of robustness and ingenuity, keeping in mind that the experience was to be exceptional but still familiar enough for customers to understand. Through a process of collaboration, we used Plex’s updated branding to create overlapping elements on that page and reorganize content. The result is an experience that is distinctive yet easy to navigate.
We utilized Plex’s striking brand colors to emphasize calls to actions and outline visual elements on the page, repeating a motif from the hero animation in order to create consistency and flow throughout the site.
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