Toast -
Branded Online Ordering Pro (Admin)
& White Label App (Admin)
Online Ordering is a seamless digital ordering solution integrated with Toast POS and Toast has more than 10,000 live users around the world. To bring more revenue and user loyalty, Branded Online Ordering Pro is an upgrade to online ordering which offers the ability for a restaurant owner to build their own online ordering experience by customizing the brand color, fonts, etc.
White label app
is a new beta product from the Digital Storefront Suite that allows Toast customers to launch their
own branded online ordering apps.
*A white label app is a generic application built by a company to resell it to another business that,
in turn, can rebrand it as their own. This helps businesses have their own app with the least possible
investment. White-labeling allows you to maintain your brand identity across client-facing
applications.
2024
Product Design
Lead Product Design & Product Management
l led the design team and immediately embarked on building this product. After 2.5 months of dedicated work, we successfully launched the first white-label app with Fukuryu Ramen. Dozens of customers are eagerly anticipating this capability to transition their digital ordering back to Toast from a partner solution, keen on streamlining their tech stacks.
After launching Online Ordering Pro, we received numerous requests to leverage the online ordering experience into a consumer-branded app.
ROLE
& CONTRIBUTION
& CONTRIBUTION
AT A GLANCE
ROADMAP
Cost Per Acquisition
Milestone:
Launching
White label
app
Launching
White label
app
IMPACT
Subscription Metrics
Around the world in 2024, over 27,294
companies have started using Toast as pos-system tool, 23.9%
of Toast customers are using Online Ordering.
The Online Ordering Pro, as the core product within the Digital Storefront suite, exhibited
suboptimal
performance from Q1 through Q2, primarily attributable to inherent product limitations.After Q2,
we leveraged the online ordering experience and launched a consumer-branded app (white label app)
resulting in significant momentum. We've garnered 600 +
Subscriptions within 5 months, with the subscription rate increasing from $79 to $99.
Product Led Growth Metrics
$9,387
$2.5B
$1.2M
Revenue
CLV
$70K
MMR
Revenue
CLV
MMR
96.5%
32%
7%
Retention Rate
Conversion Rate
Abandonment Rate
Customer Lifetime Value
Monthly Recurring Revenue
Branded Online Ordering Pro (Subscription)
Online Ordering is a seamless online ordering solution integrated with Toast POS and Toast has more
than 10,000 live users around the world.
To bring more revenue and user loyalty, Branded Online Ordering Pro is an upgrade to online ordering
which offers the ability for a restaurant owner to build their own online ordering experience by
customizing the brand color, fonts, etc.
Branded Online Ordering Pro (Admin)
Branded Online Ordering Pro - Live Site
Milestone:
White label App (MVP)
White label App (MVP)
This is a new beta product from the Digital Storefront Suite that allows Toast customers to launch their own white label apps.
White Label App - Admin
White Label App - Prototyping & Consumer Feedback
Fukuryu Ramen is a 4-location customer in the Columbus, OH area and they've already processed 50+ orders through the app in just a few days.
Fukuryu Ramen went live just 10 days after the initial demo call. Much of the setup work was automated, integrated with branding and customization inputs from Online Ordering Pro.
Challenge
First Live App - Fukuryu Ramen
(App Store & Google Play)
Thanks for scrolling