ASHCUI WORK ABOUT

D.light

Path 5
2019
Website Design
FullBleedLifestyle_1
ROLE Aredesignedwebsitewithpurpose
UI Design
Animation
Illustration

d.light is the leading pioneer of delivering affordable solar-powered solutions to off-grid communities in the developing world. The company has improved the lives of over 90 million people across 62 countries, with approximately 20 million products sold worldwide.

The San Francisco-based technology company wanted to build an
all-new flagship website that would better position the brand as a human-centered, forward-thinking organization.

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Path 5
Thoughtfulbrandstorytelling

Subpages are designed in a way that makes it easy for users to digest content. By thoughtfully surfacing the most relevant content, l was able to tell a more effective brand story.

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dlight_desktop_2
Path 5 Copy Brandedillustrations

We created custom illustrations in order to better communicate the company’s positive global impact and provide a sophisticated online experience to potential customers.

8 Path 5 Customiconography

A custom icon set was developed to better demonstrate the features for each product.

Typography
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