Benchling
Website Design
2019
UI Design
Animation
Illustration
Traditional R&D software scatters data across silos and wipes out institutional knowledge, slowing down
scientific progress. Benchling, the industry leader in cloud-based life science R&D, accelerates,
measures, and forecasts essential information all on one platform.
The Silicon Valley-based
technology company engaged the team to build an all-new marketing website that streamlines the user journey
and optimizes the path to conversion. With a lighthearted, illustrative approach, the new Benchling website
tells an engaging and memorable brand story online, unlike any other in the R&D cloud services industry.
Main focus for the Benchling website was to educate users efficiently and effectively, starting with the
homepage.
To ensure clear and consise messaging throughout, team collaborated with the
communications team at Benchling to create a refined content strategy and simplify the overall structure
of content on each page.
I created custom illustrations in order to better communicate the company’s positive global impact and provide a sophisticated online experience to potential customers.
With the purpose of creating an impactful and ownable identity online, we developed a fresh and bold color palette to complement the open, light background of the website.
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